Hello, I’m Lorena!
I love to tell stories, find unexpected insights, and solve puzzles.
Explore my services ↓
What I Do
Conversation Design
Voice and chat experiences that feel human, even when a machine is talking.
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Cross-discipline collaboration
It’s a team effort. Partnered with art directors, account managers, developers, and data analysts to turn ideas into execution and execution into measurable impact.
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From words to value
From winning international creative awards to designing chat and voice systems that reduced live-agent handling by 45% and increased self-service automation to 79%.
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Creativity at global scale
Worked with 20+ brands across Europe, North America and Latam.
FAQs
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They’re two sides of the same coin :)
Conversation design brings structure, logic, and a deep understanding of people.
Copywriting brings brand voice, cultural relevance, and persuasion.Different skills. Same purpose: creating meaningful connections between people and brands.
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I've worked across banking, entertainment, consumer goods, sustainability, nonprofit, and retail.
Building brand platforms, campaigns, and conversational experiences for different audiences.
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It depends on the project and the team. I adapt to the product environment and to the tools already in place.
Throughout my career, I’ve worked with Dialogflow CX, Figma, Notion, Jira, Adobe Illustrator, Photoshop and Premier.
I use Claude and ChatGPT to refine copy and explore variations, and Midjourney to create AI-generated visuals.
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Yes! I love them. Whether that’s defining tone, shaping a brand voice, or helping teams build better conversational experiences.
If you're interested, email me at lorespeto@gmail.com and let's talk.