Hey, I’m Lorena.

A woman wearing sunglasses and a turtleneck taking a selfie on a city street with tall buildings, cars, and pedestrians in black and white.

I’m a bilingual Copywriter and Conversational Designer blending creativity, strategy, and AI.

With over a decade of experience across global brands and digital products, I turn ideas into emotion, and technology into conversations that feel natural, intuitive, and a little more human.

Core Principles

Human first

Technology should adapt to people,
not the other way around. I design experiences that feel natural, empathetic, and intuitive.

Tone is identity

Words aren’t decoration; they are design. From ads to AI flows, I write copy that keeps a consistent brand voice across every channel. Guiding, engaging, and building meaningful connections that last.

Iteration drives impact

Great ideas grow. I use insight, data, and behavior patterns to continuously refine the work done, improving performance, and overall experience quality.

Abstract black and white geometric shapes stack in a symmetrical pattern with a striped semi-circle at the bottom.
  • A heart symbol inside a scalloped circular badge on a black background.

    Creativity at global scale

    Worked with 20+ brands across LATAM, Europe, and North America.

  • Icon of three people inside a badge or seal

    Cross-discipline collaboration

    It’s a team effort. Partnered with art directors, account managers, developers, and data analysts to turn ideas into execution and execution into measurable impact.

  • White computer mouse cursor icon inside a black scalloped circle on a black background.

    From words to value

    From winning international creative awards to designing chat and voice systems that reduced live-agent handling by 45% and increased self-service automation to 79%.

Copywriting

Crafting messages that spark emotion, drive action, and develop memorable brand identities across platforms and cultures.

View Projects

Conversation Design

Blending UX writing, behavior insight, and AI prompting to build assistants that solve, guide, and connect.

View Projects

AI Creative

Exploring how AI expands imagination and execution. Using AI tools as creatives partners to shape new ways to tell stories.

View Projects

FAQs

Abstract colorful fluid shapes with orange, pink, blue, green, and cream tones.

  • They’re two sides of the same coin. Conversation design brings structure, logic, and user understanding to interactions; copywriting adds voice, emotion, and persuasion.

    Together, they create experiences that are intuitive, on-brand, and meaningful, from UX flows to campaigns.

  • I've worked across banking, tech, entertainment, consumer goods, sustainability, nonprofit, and retail.

    Building brand platforms, campaigns, and conversational experiences for different audiences.

  • It depends on the project and the team. I always adapt to the product environment and the tools already in place.

    Throughout my career, I’ve worked with Dialogflow CX, Figma, Notion, Jira, Adobe tools, analytics platforms, and AI workflows for writing, and testing experiences.

  • Yes! I love them. Whether that’s defining tone, shaping a brand voice, or helping teams build better conversational experiences.

    If you're interested, email me at lor3.restrepo@gmail.com and let's talk.